4 posts tagged “brian pasch”
Building on the momentum from the 2009 Driving Sales
Executive Summit where I shared the stage with Paul Rushing and JD Rucker to speak about Automotive Marketing, the show will continue to go on!
I will be co-hosting a weekly webcast on Automotive
Marketing with JD Rucker from TK Carsites and Paul Rushing from
DealerBytes. The show will air every Wednesday at 12:00 Noon EST. It will be a live video feed from our three offices and you can watch in real-time.
The first "demo" for the live show will be on Wednesday October
21, 2009 at 12:00 noon EST. Please mark you calendar to join us.
The link to join the weekly show is: http://ustream.tv/channel/dealer-internet-marketing.
I invite everyone who is interested in Automotive Marketing to watch our first run through of the show. The first official show will be October 28th. We'll be covering Automotive SEO, SEM, Social Media, IRM and all topics that members of our industry suggest. Join us each week as we discuss a number of timely topics.
Interactive Live Video
Everyone who joins the live broadcast can submit questions during our open mic shows and we will post the topics we will cover over the next two months during the first show.
Since the three of us have different approaches to achieving success online, the show is designed to guide, educate and clarify the misinformation that is out in the field of Automotive Marketing. We also plan to have some guests on the show in future weeks so every week will be of value.
Get On The Show Email List
If you are interested in getting on our show email reminder list, send me a note: brian@paschconsulting.com and soon we will have a more organized sign-up process so you can get a reminder each week and be informed on the topic. We will also setup a Twitter feed for the show and well as creating a "name"..more to come.
On Tuesday, October 13, 2009 the Driving Sales Executive Summit kicks off their "un-conference" designed to empower leaders in the automotive industry. I will be participating in the Driving Sales event in Las Vegas at the Hard Rock Hotel with fellow Internet Marketing leaders Paul Rushing and JD Rucker.
The three musketeers of Automotive SEO and Social Media will be part of a roundtable event on Tuesday Octover 13th at 4:00 pm. If you are planning on attending the conference, I hope you will join our roundtable event.
The goal of the Driving Sales Las Vegas event is to raise the bar for automotive educational seminars by breaking the traditional format that conferences follow. The un-conference is designed to hold both the presenter and attendee accountable for the success of the summit.
Raising The Bar For Automotive SEO
If your car dealership is looking to raise the bar for your Automotive SEO campaign, I encourage you to speak with me at the Driving Sales Summit or call my office for a free consultation. By calling 732-450-8200 you will start the process of knowing exactly where your website stands. If you are passionate about dominating sales in your PMA then you will find equally competitive and passionate forces at the Pasch Consulting Group.
If you can't attend the Driving Sales Executive Summit, I will also be speaking at the 7th Digital Dealer Conference in Nashville which runs from November 1-3rd. If your schedule does not permit you to attend either conference, call our offices for a private consultation about our Automotive SEO services.
Driving Sales Executive Summit Agenda
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Tuesday, October 13, 2009
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| 9:00am | On-Site Registration Open | |
| Noon | Luncheon | |
| 1:00pm | Current Web Statistics: What Are Your Customers Doing Online? New and comprehensive data clearly illustrating how the automotive Internet shopper becomes a buyer… or doesn't. - Skip Streets, Compete | |
| New Media Transitions: Lessons Learned -- Developing a clear marketing strategy and partnering with suppliers of profit generating systems - Dennis Galbraith, RevenueGuru.com | ||
| Media Spend: Efficiently Reaching Today's Buyers -- Triple your results by understanding how the media environment has changed and will continue to change - Will Travis, Dentsu America | ||
| Technology Showcase: You Heard It Here First! - Five-minute presentations of new products and services you don't want to miss: Piracy Prevention – Richard Winch, eXtéres Corporation Chat Integration – Todd Smith, ActivEngage Targeting Data – David Armitage, Blue Kai Social Marketing – Ralph Paglia, ADP Pump Up Service – Reuben Muinos, DealerSocket Mobile Marketing – Al Babbington, OneCommand Don't Pay for Search – Mike DeCecco, Dealer.com | ||
| 3:30pm | Break | |
| 4:00pm | Breakouts | |
| Evolving from an Internet Presence to an Internet Business - Don Crawford, eBay Motors |
Search Marketing Panel - JD Rucker, Hasai - Paul Rushing - Brian Pasch | |
| Roundtables, Session I | ||
| Chat Integration | Piracy Prevention | |
| Targeting Data | Media Spend | |
| Statistics Data | Internet Presence to Internet Business | |
| Roundtables, Session II | ||
| Pump Up Service | Post Click Marketing | |
| Social Marketing | Reputation Management | |
| Don't Pay for Search | Reducing Dealership Ad Spend & Increasing Business | |
| 5:30pm | Networking Reception at "Wasted Space Club" in Hard Rock | |
| Ongoing | ||
|
Twitter, Facebook, LinkedIn Bootcamp: Hands-on guidance on how to get followed, how to get fans and how to have your own channel on YouTube.
| ||
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Wednesday, October 14, 2009
| ||
| 7:30am | Breakfast | |
| 8:15am | Service Marketing: New Solutions for New Challenges - Learn how you can win the service customer battle profitably by using new marketing techniques - Kevin Root, DriverSide and Lonnie Miller, R.L. Polk & Co. | |
| Social Media: Where it Works in Business and Does it Fit in Automotive? Understand what it takes for your business to succeed with proven strategies for creating social programs and prescriptive steps for getting started - Aaron Strout, Powered | ||
| The New Economic Model for Dealership Advertising -- With consumers creating millions of uniquely targeted content pages daily, how has the economic model of dealership advertising been affected? - Jared Hamilton, DrivingSales.com | ||
| 9:45am | Break | |
| 10:00am | Breakouts | |
| Secret Metrics Revealed - Joe Orr, Hannah Honda |
Throw Out Your Internet Department! - Howard Polirer, AutoTrader.com - Rafi Hamid, vAuto | |
| Roundtables, Session III | ||
| Service Marketing | Social Media | |
| Metrics Measurement Including Google Analytics | Throw Out Your Internet Department! | |
| History Report Intelligence | Mobile Marketing | |
| Respect Your Data | ||
| 11:30am | Trust Agent: How trust moves online and how it impacts the automotive buyer and the business overall. - Chris Brogan, New Marketing Labs | |
| 12:30pm | Bloggers' Lunch | |
Belinda Luscombe, published a new article in Time Magazine on June 10, 2009 discussing the new GM Reinvention advertising campaign.
Brian Pasch, Automotive Marketing Consultant was quoted in the timely piece on GM's efforts to rebuild their tarnished image.
To read the full article, visit this link:
http://www.time.com/time/business/article/0,8599,1903780,00.html
The new search engine from Microsoft called Bing started to get some testing from our team and of course one of my targeted search phrases is "automotive seo". This is not a highly searched phrase but it does describe one of the services the Pasch Consulting Group offers car dealers.
So, on June 2, 2009 I did my first Bing search on Automotive SEO and I smiled at the results. Brian Pasch and Jim Rucker continue to dominate page one search results. JD Rucker is a leader in Automotive Social Marketing and SEO and is employed by TK Carsites. Jim has been a leader in the automotive Internet marketing profession for many years and his blogs and tweets are worth following.
Automotive SEO Searches on Bing
So the screen shot I took on June 2, 2009 shows that the Pasch Consulting Group has five listings for Pasch Consulting websites and two slots for JD Rucker. Between the two of us we dominate 70% of the page which is a direct result of employing the same strategies that we advise our clients to follow. In this case, the shoemaker's kids have good shoes.
The other national page one listings includes Dan Durick who works at Dealer.com and eXteres with the third site not identified to anyone in particular. I don't need another search engine to complicate live and add more work to my testing protocols but from first glance, our global automotive SEO strategies at PCG seems to adapt well to Bing.
Will Bing be a major force in search engine marketing? No one knows but we will be watching the Bing engine for Automotive SEO in the coming months and let you know what we find.
Automotive Internet Marketing
If you are interested in Automotive SEO and Internet Marketing, I invite you to visit my new NING community for Internet Sales Managers and anyone in the Internet marketing community, not just car dealers. I'll be using my free time to post strategies and articles that may be useful to improving your visibility on the Internet.
You can also post your own blogs and interact with other members of the business world who share the same passions you do. I encourage you to join; www.internetsalesmanager.org
