Nada-orlando-convention

Join Brian Pasch in Orlando for the 2010 NADA Conference which is being held from February 13-15, 2010 in the Orange County Convention Center.

This year's NADA Conference theme is "Orlando, Go To Know" and I like what it implies.

There are some major shifts in the Automotive Industry and none could be more representatitive of change than the way car dealers must communicate and market to their customers.  Automotive Internet Marketing has entered the Golden Age of Awareness as dealers are finally confident that larger investments in digital marketing and media are paying off.

Many of the winners of the 2009 ASMA Awards will be attending the NADA show and will have a booth.  I am sure that their awards will be proudly displayed at their booth as they share their success and leadership in the automotive website industry.  Congratulations once again to all the winners.

Boot Camp Day Before NADA Show

I will be in Orlando for the show and hope to see you on the exhibit floor hall.  I have been asked to speak at some of the vendor events so I'll keep you posted on what my schedule looks like each day.

I will also be co-hosting the Automotive Marketing Boot Camp on Friday February 12, 2010 which is a day before the official NADA show starts.  The boot camp will allow me and the other instructors to create a skills training curriculum that empowers automotive professionals to succeed.  For more details on the Boot Camp, click here: 

Automotive Marketing Boot Camp

2010 NADA Convention Schedule

The official schedule for the NADA Conference is subject to change.  Before you make any plans, check the Convention Schedule right before the show started.

Saturday February 13, 2009

7:30 a.m. – 9:30 a.m.	Women Dealer Breakfast – The Peabody Orlando, Orlando Ballroom
7:30 a.m. – 4:30 p.m.	Convention Registration – Registration Concourse
8:00 a.m. – 4:30 p.m.	EXPO Open – Ribbon Cutting - West Exhibit Halls A1-B4
8:00 a.m. – 4:30 p.m.	Lifestyle Center – West Exhibit Hall C
11:00 a.m. – 12:15 p.m.	Workshops - Meeting Rooms – Levels II and III
1:45 p.m.2:10 p.m.	General Session Doors Open Pre-session Entertainment
2:30 p.m. – 4:30 p.m.	Formal Opening of the 93nd Annual NADA Convention and Expo - West Exhibit Hall D

 

Sunday February 14, 2009

7:00 a.m. – 9:00 a.m.	Minority Dealer Breakfast – The Peabody Orlando, Orlando Ballroom
9:00 a.m. – 5:00 p.m.	Convention Registration – Registration Concourse
9:00 a.m. – 5:00 p.m.	EXPO Open - West Exhibit Halls A1-B4
9:00 a.m. – 5:00 p.m.	Lifestyle Center - West Exhibit Hall C and Inspirational Service Doors Open in West Exhibit Hall D
9:30 a.m. – 10:30 a.m.	Inspirational Service - West Exhibit Hall D Keynote Speaker: Alison Levine Women’s Everest Expedition
11:00 a.m. – 12:15 p.m.	Workshops and Dealer Franchise Meetings - Meeting Rooms – Levels II, III & IV
3:30 p.m. – 4:45 p.m.	Workshops and Dealer Franchise Meetings - Meeting Rooms – Levels II, III & IV

Monday February 15, 2009

8:30 a.m. – 5:00 p.m.	Convention Registration - Registration Concourse
8:30 a.m. – 3:30 p.m.	Lifestyle Center - West Exhibit Hall C
8:30 a.m. – 5:00 p.m.	EXPO Open – West Exhibit Halls A1-B4
8:30 a.m. – 9:45 a.m.	Workshops and Dealer Franchise Meetings - Meeting Rooms – Levels II, III & IV
10:30 a.m. – 11:45 a.m.	Workshops and Dealer Franchise Meetings – Meeting Rooms – Levels II, III & IV
2:45 p.m.	General Session Doors Open
3:00 p.m.	Pre-session Entertainment
3:30 p.m. – 4:45 p.m.	General Session - West Exhibit Hall D

The NADA Convention concludes at 5:00 pm on the 15th.

If you are planning on attending but can't make the Boot Camp, send me a note since there will be many evening receptions that we can meet up at! 

See you in Orlando!

Brian Pasch

brian@paschconsulting.com

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While the 7th Digital Dealer Conference in Nashville is fresh on everyone's minds, I thought it would be a good time to create a list of things that could be added or improved for the next conference.  

I'm going to start the list and hopefully this will help the direction of the spring conference which is schedule for Orlando.  The dates for the conference are:  April 20-22nd which is Tuesday thru Thursday.

Supercharging DD8 in Orlando

1. Free Internet In Exhibit Hall - During breaks, attendees were leaving the conference area and going to free Internet hot-spots in the hotel or across the street at retail shops.  By adding free Internet, it will keep more attendees in the Exhibit hall since there was ample tables and work areas.  I understand that the costs are high but it should be in the ticket price because it helps both the exhibitors and attendees.
2.  Larger Seminar Rooms - I know its hard to predict the success of any one workshop or seminar but these classrooms were just way too small.  Crowded rooms were hot and standing for 90 minutes is not fun when you are tired.  There was no room for display tables or space for video equipment to film the sessions.
3. Start With a General Session -  The conference started casually with round-table sessions and I think out would be good to have an opening general session to set the stage for the conference theme and agenda.   I think a good opening for the show can be energizing.

Digital Dealer Conference - First Rate!

I loved the show and the energy was great. Congratulations to Michael Roscoe and his event team.

The number of private parties at night were a nice addition to the busy daytime schedule.  The Dominion Enterprises party at the Country Music Hall of Fame was first class.   I was exhausted, but in a good way.  The Pasch Halloween Bash started the conference off on the right foot and I never stopped until I got home on Tuesday night!

If you missed my Automotive SEO presentation, you can download a copy of my PowerPoint presentation using this link:  Brian Pasch DD7 Presentation

Social Media and SEO Boot Camp

Automotive Marketing Boot camp

Would you be interested in a skills based training class before NADA?  Click here to add your comments and to learn more about the opportunity.

Automotive Boot Camp 

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Building on the momentum from the 2009 Driving Sales Executive Summit where I shared the stage with Paul Rushing and JD Rucker to speak about Automotive Marketing, the show will continue to go on!

I will be co-hosting a weekly webcast on Automotive Marketing with JD Rucker from TK Carsites and Paul Rushing from DealerBytes.  The show will air every Wednesday at 12:00 Noon EST.  It will be a live video feed from our three offices and you can watch in real-time.

The first "demo" for the live show will be on Wednesday October 21, 2009 at 12:00 noon EST.    Please mark you calendar to join us.

The link to join the weekly show is: http://ustream.tv/channel/dealer-internet-marketing. 

I invite everyone who is interested in Automotive Marketing to watch our first run through of the show.  The first official show will be October 28th.  We'll be covering Automotive SEO, SEM, Social Media, IRM and all topics that members of our industry suggest.   Join us each week as we discuss a number of timely topics.

Interactive Live Video

Everyone who joins the live broadcast can submit questions during our open mic shows and we will post the topics we will cover over the next two months during the first show.

Since the three of us have different approaches to achieving success online, the show is designed to guide, educate and clarify the misinformation that is out in the field of Automotive Marketing.  We also plan to have some guests on the show in future weeks so every week will be of value.

Get On The Show Email List

If you are interested in getting on our show email reminder list, send me a note:  brian@paschconsulting.com and soon we will have a more organized sign-up process so you can get a reminder each week and be informed on the topic.  We will also setup a Twitter feed for the show and well as creating a "name"..more to come.

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Driving-sales-executive-summit

On Tuesday, October 13, 2009 the Driving Sales Executive Summit kicks off their "un-conference" designed to empower leaders in the automotive industry.  I will be participating in the Driving Sales event in Las Vegas at the Hard Rock Hotel with fellow Internet Marketing leaders Paul Rushing and JD Rucker.

The three musketeers of Automotive SEO and Social Media will be part of a roundtable event on Tuesday Octover 13th at 4:00 pm.  If you are planning on attending the conference, I hope you will join our roundtable event.

The goal of the Driving Sales Las Vegas event is to raise the bar for automotive educational seminars by breaking the traditional format that conferences follow.  The un-conference is designed to hold both the presenter and attendee accountable for the success of the summit.

Raising The Bar For Automotive SEO

If your car dealership is looking to raise the bar for your Automotive SEO campaign, I encourage you to speak with me at the Driving Sales Summit or call my office for a free consultation.  By calling 732-450-8200 you will start the process of knowing exactly where your website stands.  If you are passionate about dominating sales in your PMA then you will find equally competitive and passionate forces at the Pasch Consulting Group.

If you can't attend the Driving Sales Executive Summit, I will also be speaking at the 7th Digital Dealer Conference in Nashville which runs from November 1-3rd.  If your schedule does not permit you to attend either conference, call our offices for a private consultation about our Automotive SEO services.

Driving Sales Executive Summit Agenda

Tuesday, October 13, 2009
9:00am	On-Site Registration Open
Noon	Luncheon
1:00pm	Current Web Statistics: What Are Your Customers Doing Online? New and comprehensive data clearly illustrating how the automotive Internet shopper becomes a buyer… or doesn't.  - Skip Streets, Compete
	New Media Transitions: Lessons Learned --  Developing a clear marketing strategy and partnering with suppliers of profit generating systems  - Dennis Galbraith, RevenueGuru.com
	Media Spend: Efficiently Reaching Today's Buyers -- Triple your results by understanding how the media environment has changed and will continue to change  - Will Travis, Dentsu America
	Technology Showcase: You Heard It Here First! - Five-minute presentations of new products and services you don't want to miss:   Piracy Prevention – Richard Winch, eXtéres Corporation   Chat Integration – Todd Smith, ActivEngage   Targeting Data – David Armitage, Blue Kai   Social Marketing – Ralph Paglia, ADP   Pump Up Service – Reuben Muinos, DealerSocket   Mobile Marketing –  Al Babbington, OneCommand   Don't Pay for Search – Mike DeCecco, Dealer.com
3:30pm	Break
4:00pm	Breakouts
	Evolving from an Internet Presence to an Internet Business - Don Crawford, eBay Motors	Search Marketing Panel  - JD Rucker, Hasai  - Paul Rushing  - Brian Pasch
	Roundtables, Session I
	Chat Integration	Piracy Prevention
	Targeting Data	Media Spend
	Statistics Data	Internet Presence to Internet Business
	Roundtables, Session II
	Pump Up Service	Post Click Marketing
	Social Marketing	Reputation Management
	Don't Pay for Search	Reducing Dealership Ad Spend & Increasing Business
5:30pm	Networking Reception at "Wasted Space Club" in Hard Rock
	Ongoing
	Twitter, Facebook, LinkedIn Bootcamp:  Hands-on guidance on how to get followed, how to get fans and how to have your own channel on YouTube.  - Gary May, Interactive Marketing and Consulting Services
Wednesday, October 14, 2009
7:30am	Breakfast
8:15am	Service Marketing: New Solutions for New Challenges - Learn how you can win the service customer battle profitably by using new marketing techniques  - Kevin Root, DriverSide and Lonnie Miller, R.L. Polk & Co.
	Social Media: Where it Works in Business and Does it Fit in Automotive? Understand what it takes for your business to succeed with proven strategies for creating social programs and prescriptive steps for getting started  - Aaron Strout, Powered
	The New Economic Model for Dealership Advertising -- With consumers creating millions of uniquely targeted content pages daily, how has the economic model of dealership advertising been affected?     - Jared Hamilton, DrivingSales.com
9:45am	Break
10:00am	Breakouts
	Secret Metrics Revealed  - Joe Orr, Hannah Honda	Throw Out Your Internet Department!  - Howard Polirer, AutoTrader.com  - Rafi Hamid, vAuto
	Roundtables, Session III
	Service Marketing	Social Media
	Metrics Measurement Including Google Analytics	Throw Out Your Internet Department!
	History Report Intelligence	Mobile Marketing
	Respect Your Data
11:30am	Trust Agent: How trust moves online and how it impacts the automotive buyer and the business overall.  - Chris Brogan, New Marketing Labs
12:30pm	Bloggers' Lunch

 

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Have you read the FTC rules that will apply to all consumer reviews and endorsements that are posted on the Internet starting December 2009?

The PDF document entitled "Guides Concerning the Use of Endorsements and Testimonials in Advertising" outlines the rules and stiff penalties for business owners and consumers who post reviews without disclosing certain facts.

I would advise all business owners and consumers to read the document.  Click on this link to download the PDF document created by the FTC:  FTC Endorsement Guidelines . 

The 81 page document is an exhaustive discussion on how the FTC addressed the concerns of bloggers and free speech to come up with their guidelines for this new law.

Automotive Reputation Management (IRM)

This new law directly applies to automotive dealers who have active Automotive IRM campaigns in place to encourage their customers to post a review on websites like DealerRater.com, Yelp.com, InsiderPages.com and Edmunds.com. 

Some dealers offer the clients a free oil change or a free car wash for taking the time to post a review.  Under this new law, the consumer who makes a post would have to disclose that they were compensated for the review.  Also, if dealers post testimonials on their own website, they will have to disclose if any gifts and free services were given to anyone they list on the testimonials page.

Employees of car dealership who purchase a car at their dealership and post a review must disclose that they are an employee of the dealership when posting a review.  Dealers who post reviews on behalf of fictitious people or for other people may be facing stiff fines for these actions.

After you read this document, it makes you wonder how this will affect the consumer attitude about posting reviews.  Will it really stop false testimonials and endorsements that claim to be unbiased?

What do you think?

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Navid

Last Friday Navid Azadi, CEO of DealerOn visited my offices to demonstrate the software technology the he and his team have developed over the past 10 years. He was very excited about the new direction that his company was taking and I was very impressed with what I saw.

He left my offices last Friday with a ferry ticket that I gave him so he could park his car in Atlantic Highlands and spend the weekend in New York City with his friends. He left with a big smile.

Today, I received a call notifying me that Navid had passed away. I immediately called his partner Ali to confirm what I had hoped was a false report. Ali confirm my worst fears that the vibrant CEO that was just in my office 5 days ago had indeed passed on September 22, 2009.

As a member of the Automotive community, my prayers go out to Navid's family and the entire DealerOn organization.  Ali Amirrezvani, co-founder and former CEO will step in as acting CEO.  Ali's intimate knowledge of the business and core technology will ensure that DealerOn clients receive uninterupted support.

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I created a presentation on my initial analysis of Nissan Dealers serving the Bronx. I thought this slide deck would represent a good discussion piece for Automotive Internet Marketing professionals.

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Everyone who is heading out to the 7th Digital Dealer Conference in Nashville should make sure they are flying into town on Saturday afternoon. We have to kick off the conference with a great Halloween Party...time to dress up and play!

You will not want to miss the Pasch Halloween Bash which will be held just three blocks away from the Renaissance Hotel at the famous Cadillac Ranch bar. ( http://www.cadillacranchnashville.com)  The party on October 31, 2009 will start at 7:00 pm which gives you ample time to party and get tucked in for your early morning sessions.

We have a VIP area setup with endless beer, wings and more to satisfy your Halloween desires. We'll have some contests setup for best costume and a few other catagories. Your content suggestions are welcome. We'll be at least giving away to a prize winner and free microsite and who knows what other vendors might throw in the pot to encourage attendees to dress up or....dress down.

Get To Nashville on Saturday

If you would like to join in on the fun, the night before the Conference officially kicks off, please send Carrie Valentine an RSVP. You can email her at  carrie@paschconsulting.com or you can drop her a line at 732-450-8200. We'll have wristbands setup so we can differentiate our crazy crowd from the others at the bar who will be coming out to party on Halloween night.

Halloween-pasch-bash

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Teddy-nissan-bronx-ny

Teddy Nissan has opened its doors in the Bronx at the locations formerly known as Cox Nissan.  You can check out the consumers reviews about Cox Nissan to get a clear picture of why that franchise closed.

The good news for New York Nissan owners and buys is that Teddy Nissan is lead by a great team of automotive professionals that have made Customer Service their top priority.  Teddy Nissan is located at 3660 Boston Road in Bronx, NY 10469. 

Call Stan Sher for direct deals and great customer service: (866) 575-0367 

Teddy Nissan is located on a popular commercial street that is no stranger to competing car dealer brands.  The organization actually have three building and a seprate used car lot.  Service operations have a convenient main street access to ensure that your service experience is fast and efficient.

Nissan Internet Prices

Stan-sher-160px

If you would like to get a quote on a new or used Nissan car in the Bronx, request an online quote:  Nissan Car Prices

You can also call: (866) 575-0367

Heading up Teddy Nissan's Internet sales team is Stan Sher who is an industry leader in social marketing and Internet sales practices. 

The addition to Stan Sher to this new Nissan dealership will make sure that the Internet customers are handled properly.  It also demonstrates that the leadership at Teddy Nissan is looking to hire the best sales and customer service professional that they can find.

Bronx Nissan Used Cars

If you are looking to purchase a pre-owned Nissan car or truck, you will be pleased to know that Teddy Nissan has a great selection of used cars for sale in the Bronx.  They are committed to providing the highest quality Nissan used cars at an affordable price. This commitment is demonstrated by their own used car lot right across the street from the main showroom!

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F&I professionals that do their homework and then write content that leverages these popular search phrases and double, triple or quadruple the leads that come into their dealership. Microsites are not the only place to post targeted F&I content.   There are a handful of free blogs, press release websites and social media tools that can also draw hundreds of prospects to your F&I offerings each month. 

The future of automotive marketing will require dealers to either hire a full-time content writer for their business or outsource that service part-time to a consultant.  Automotive SEO with a content based approach yields results year after year; a lead generation annuity.   There just has to be a commitment to add new content about your cars, services and products each month to effective marketing platforms.

This approach applies not only to F&I services but also to parts and service.  The easier of these two is service because most dealers do not promote OEM factory service.  Selling parts online is a more competitive endeavor and limited by the fact that until recently, most dealers were using the same parts inventory platform that is not optimized for SEO.  We are working on some new parts marketing tools that will change the rules for increased revenue in OEM parts sales.

In conclusion, pay-per-click advertising for F&I products and car financing is expensive.  Automotive SEO is a cost effective long term approach to increase visibility, leads and sales for the entire dealership infrastructure.  Google rewards first responders so dealerships that act first will often hold on time top placement ahead of late followers.

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