Cash for Clunkers Bill Passed by House

Now that the House passed the Cash for Clunkers bill by a 298 to 119 vote, we come back to the basic Automotive SEO question:  How can car dealers leverage this news?

The first though to to create a page on the dealer website that is optimized for searches on the phrase  "Cash for Clunkers Bill".  Make sure the page is design to come up for your brand and your state.  The idea is that if you are a Honda dealer and a consumer had some questions about Honda cars and the bill, that if they typed "Cash for Clunkers Honda" that your dealership page would come up.

If you type into Google "Cash for Clunkers Phoenix" you will see that a Honda Dealer in Phoenix has already put out a press release on the subject and is in postion #1. In many cases, those dealers who are first to act with content on their websites will be rewarded.

Cash for Clunkers Dealer Marketing Tools

I have created a Cash for Clunkers Participating Dealer badge that you can drop onto your home page and add some text about the bill. You can start to educate consumers on the bill.  Since most dealers get HUNDREDS of new visitors to their website every day, having this badge on the home page will START new dialogue.

If you would like to add the badge to your website or blog, follow this link for the free code:

http://www.cashforclunkersfacts.com/bill/dealer-cash-for-clunkers-badge

Once dealers place the badge on their wbesite, send me a link at:  brian@paschconsulting.com and I'll add the dealership website to the National Cash for Clunkers dirtectory.

Consumer Interest

As we notes in a past this week, Toyota car models lead consumer interest in fuel efficient cars.  I will keep you posted on how the data changes in the coming weeks.