Brian Pasch’s Neighborhood

Nissan Motors on Tuesday reported its U.S. December sales rose 18.2% to 73,404 vehicles from 62,101 in December 2008. Car sales were up 22.4% to 47,139 while truck sales increased 11.3% to 26,265 units. "The industry is coming out of a very tough year; it's good to see 2009 behind us," said Brian Carolin, senior vice president of sales and marketing. "And looking ahead, we're encouraged by some signs of economic improvement. Showroom traffic is building and consumer confidence is rising."

Delaware Maryland Nissan dealer, Preston Nissan, saw comparable sales gains in their market as well. Sales surged on the ever popular 2010 Nissan Altima, 2010 Nissan Cube, 2010 Nissan Versa, and 2010 Nissan Sentra

Copyright © 2010 MarketWatch, Inc.

Source: foxbusiness.com

Maryland and Delaware Nissan shoppers head to Preston Nissan for the A to Z Year End Sales Event.

Preston Nissan announces the beginning of a new "A to Z Year-End Sales Event”. The event celebrates Nissan's quality, performance and special year-end savings on many of their celebrated cars, coupes and SUVs.  Preston Nissan serves the greater Delmarva area with a wide selection of new and used Nissan cars, trucks and SUVs.

 

Preston Nissan and Nissan dealers nationwide have enjoyed a successful year selling Nissan’s award winning lineup.  This year, Nissan introduced the 2010 Altima and Cube and received the Consumers Digest Best Buy award for the Rogue and Versa.  The Altima was also recognized by J.D. Power and Associates with the 2009 Initial Quality Study. 

 

Maryland and Delaware Nissan shoppers who wish to take advantage of the “A to Z Year End Sales Event” can expect lowest prices of the year such as a $199 a month lease for 39 months on the 2010 Nissan Altima. 

 

The Nissan end of year sales event runs through January 3, 2010.  Consumers can receive information on additional finance offers by calling Preston Nissan at 877-875-5594 or online at http://www.prestonnissan.com

 

About Preston Nissan

Preston Nissan is under the Preston Motor Group umbrella. Preston Motor Group services the Delaware, Maryland, Virginia, and Pennsylvania area with Chevrolet, Ford, Lincoln, Mercury, Mazda, Suzuki, Hyundai and Nissan brands.  The auto group carries the largest selection of new and used cars.   Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians. 

 

More information can be found online http://prestonmotor.com/

It started off as an annoyance and has grown into a full-blown aggravation. Many car dealer website and automotive marketing vendors are using the "site:" command in Google search as a demonstration of their SEO power.

This, my friends, is the wool being pulled over people's eyes, just like a misdirection-based magic trick.

What is "Site:"?

Simply stated, typing site:yourdomain.com into a Google search will show you how many pages Google has indexed. Having many pages indexed is a good thing (under most circumstances if the pages have unique content, but that's another article), but it is low on the list of factors required to have strong SEO.

The argument that "more indexed pages = better SEO solution" is simply false. It's like saying that Kia is a superior car to Bentley because more are on the road. There's nothing wrong with a Kia, but it's not a Bentley.

It's the SEO of each individual page that makes the difference in the long run.

With that said, having more high-quality, unique-content-rich pages indexed on your site IS a good thing. In fact, it's a great thing, which is why we promote products such as Pages on the Fly, Dealer TV, and Power Indexed Inventory. These services allow both us and the dealer to create and index dozens, even hundreds of pages with unique content to help them rank well. Our homepages are strong and rank well for the "money terms" that are high volume and highly relevant, but it's in these additional content pages options that TK Carsites dealers can excel.

Why "Site:" is Important, and Why it Isn't

It's a best practice in automotive SEO to have a good amount of indexed pages. This is true in most forms of SEO. For that reason, it's important.

The problem with counting indexed pages as a sign of SEO is that in the world of car dealer websites, it can be "faked". Simply having hundreds or thousands of indexed pages is a meaningless feat if the pages themselves are not content-rich. Having inventory pages that are indexed without unique content on them is not only ineffective, it can actually HURT your overall SEO.

Here's what happens: an inventory page is indexed by Google. The search engine reads the page and may or may not rank that page for the term "(year) (make) (model) (metro)". Two weeks later, the vehicle is sold. It's removed from inventory and that page becomes a "dead link". Most website providers turn this page into what is called a "custom 404". It's an error page that redirects to the homepage.

When Google comes back and re-indexes that page, it's gone. Google took your page, presented it to its "customers" (searchers), and gets burned by your website. It was presenting something to people that is no longer there and that has been replaced by a 404 error (even though it is redirecting to the homepage).

This is bad.

Soon, we will discuss how Power Indexed Inventory by TK Carsites handles this issue, but that's not for this post. For now, suffice to say that having quality indexed pages is a good thing. Having a lot of duplicate content, non-permanent pages indexed is not.

What Should You Look For?

If "site:" is not the answer, how can you tell whether a website's SEO is strong or not? The answer is simple. Search. There are certain keywords you should use to "test" a site's SEO strengths and the prowess of their provider.

• (City) (Make) - Minneapolis Toyota
• (City) (Make) Dealers - Shreveport Honda Dealers
• (Make) (City) - Acura Washington DC
• (Make) Dealers (City) - GMC Dealers Rochester
• (Make) (Model) (City) - Ford Focus Richmond
• (City) (Make) (Model) - Boston Nissan Altima

Those are targeted, strong-volume keywords. Another way to test is to pick a make, then add "dealers" to the end.  Check through a handful of pages and take note of which automotive website providers have representation there. You would probably assume that the largest vendors would have the most websites in the first 3 pages.

Then again, you may be surprised.

* * *

The biggest problem today in automotive digital marketing is that most dealers aren't completely versed in proper SEO today. The search engines are in a constant state of flux. When you read reports or check data, be mindful of the dates. Some things never change (linking is important and always will be, content is important and always will be) but be aware that if it worked last year, it might not be working the same now.  Research. Ask. Learn.

Choose wisely.

Beginning next year new Ford owners will be allowed to update their facebook profiles as they drive to work, home, or anywhere they may be going. Next year Ford will be introducing their next generation Sync system. Sync which was debuted in 2007 by Ford and Microsoft has revolutionized the way Ford owners drive their cars and trucks.

While riding down the road and using your own vehicle Wi-Fi hotspot, you do not even have to worry about other drivers tapping in your internet. Standard protected access 2 (WPA2) will be used so that no unauthorized users can tap into your wireless internet capabilities. For those who are unfamiliar with Sync it is an integrated, flash-memory-based system that allows such things as drivers making hands-free calls, or the ability to control digital audio through voice commands or steering-wheel-mounted controls. You are able to speak using English, Spanish and Canadian French.

“The Ford Sync system is amazing. Now that you are able to access internet from your own car and can also download third party applications; it’s like Ford is an i-phone on wheels. We are thrilled to have the Ford Product here at the Preston Autoplex in Maryland and Delaware” announce Chad Todd, Ford Sales Manager at Preston Ford. Preston Ford is to hold a special demonstration of the next generation Sync system once it is available to their local residents.

For more information about Preston Ford please visit Maryland Delaware Ford Dealer or http://www.prestonford.com   

About Preston Automotive Group

Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area with Ford, Lincoln, Mercury, Mazda, Suzuki, Hyundai, and Nissan brands.  The auto group carries the largest selection of new and used cars and trucks.  Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.

To learn more, visit Dealer of Maryland and Delaware or http://www.prestonmotor.com

Preston Mazda in Maryland will debut the new Mazda2.  The 2011 Mazda2 is a stylish, economical, safe, yet fun to drive vehicle meeting all the critical requirements of a subcompact car.

The 2011 Mazda2, with its eye-catching design that consumers desire, offers an exhilarating driving experience with consistently responsive handling and smooth, stable ride.   The Mazda2 experience offers the driver total control over crisp and immediate acceleration and deceleration depending on how far the accelerator is pressed.  Whoever said “big things come in small packages” had the Mazda2 in mind.

 

The quick and aggressive acceleration does not adversely affect the Mazda2’s excellent fuel economy.  Mazda engineers have mastered the necessary balance between minimal fuel consumption and exceptional driving dynamics through some weight saving revisions.   Mazda2 engineers paid close attention to reducing its body shell and optimizing the use of high-tensile steel and with these changes, it has demonstrated a rating of 40 miles per gallon on the European market

 

Its predecessor, the 2008 Mazda2 earned the distinguished honor of “2008 World Car of the Year” at the New York International Auto Show.  The 2011 Mazda2 will now début in North America in late summer of 2010 as a five-door hatch back with a 1.5 liter engine available in either a four-speed automatic or a five-speed manual transmission. 

 

This is good news for Annapolis Mazda Dealer. “The Mazda2 is the optimal subcompact car that still offers ample passenger comfort and space. Mazda drivers will benefit from a car that is sporty yet simple and economical,” states Preston Mazda Sales Manager, Mike Burton.  Preston Mazda is located at Route 318 and 331 in Preston, Maryland.

 

For more information on the 2011 Mazda Mazda2 or on Preston Mazda please visit: http://www.prestonmazda.com

 

Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area with Ford, Lincoln, Mercury, Mazda, Suzuki, Hyundai, and Nissan brands.  The auto group carries the largest selection of new and used cars and trucks.  Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.

 

To learn more, visit Dealer of Maryland and Delaware or http://www.prestonmotor.com

Automotive SEO Company, Pasch Consulting Group, is featured in the cover of Auto Success magazine which highlights their success at Marlboro Nissan located just outside of Boston Massachusetts.

The December 2009 issue of Auto Success magazine just hit the newsstands and the cover story documents the Internet Marketing success at Marlboro Nissan in Massachusetts.  According to the featured article, the success was due to the combined teamwork of TK Carsites website platforms and Automotive SEO solutions from the Pasch Consulting Group.

Timothy Martell, Digital Marketing Director for the Albrecht Group, tells readers about his Internet Marketing strategies and success in the December 2009 issue of Auto Success magazine.  Marlboro Nissan a leading New England Nissan dealer located in the Boston suburbs and owned by the Albrecht Group.

According to Martell, “Our other key area for success is SEO, and this is where we truly stand alone. We own Google, and that is in no small part thanks to TK Carsites and Pasch Consulting Group. I’d been trying to find a way to combine the power of social media with content-based SEO, and these two companies were the weapons I needed to put it into action.”

Martell in the article speaks about the intense competition for online car shoppers and how he decided to dominate his local market for searches on Nissan new and used cars.  His perseverance and determination to increase first party online leads through SEO and social media has succeeded.

Martell added, “All of this is possible because I have the two best minds in automotive SEO at my disposal, 24/7. JD Rucker, chief marketing officer of TK Carsites is nothing short of a true social media guru, and Brian Pasch, owner of Pasch Consulting, knows how to put a Web site on Page 1 of Google in days instead of months.“

Brian Pasch, CEO of the Pasch Consulting Group was pleased with the cover story and commented, “Timothy Martell is one of the top Internet Marketing minds in the retail automotive industry and it has been a pleasure working with him and the entire Albrecht Group on their SEO and Internet Marketing strategies.  Our success at Marlboro Nissan is a truly collaborative event and a model for how PCG can work within to industry to compliment the work of existing website platform providers.”

Car dealers, who are looking for the edge in 2010, can learn winning marketing strategies from Brian Pasch directly. The Pasch Consulting Group is co-hosting the 2010 Automotive Marketing Boot Camp in Orlando Florida, on February 12^th; a day before the official start of the NADA Convention.  The boot camp will give car dealers hand-on training to implement winning online marketing strategies.   The roster of speakers includes JD Rucker, Paul Rushing, Tim Jennings, Eric Mayhew and Brian Pasch, CEO of the Pasch Consulting Group.

Registration information and class schedules can be viewed at:  www.automotivemarketingbootcamp.com.  The event will be held at the Rosen Centre Hotel which is adjacent to the Orlando Convention facilities that will be utilized by NADA.

The Pasch Consulting Group provides comprehensive Internet Marketing and SEO services to car dealers across the United States and Canada.  For additional information on their services and marketing packages, visit http://www.dealer-seo.com.

About Marlboro Nisan:

Massachusetts car shoppers appreciate the fact that the Marlboro Nissan dealer is a certified member of Dealer Rater and has the highest ranking of any Nissan Dealer in Massachusetts.   Dealerrater.com is an independent customer review site where customers can speak to their experience about car dealerships.  Marlboro Nissan was also ranked #1 in customer satisfaction four years in a row in a study based on Nissan USA’s owner survey that included feedback direct from the consumer at the time of sale or service.

NissanCarsMass.com

Nissan North America today announced pricing for the 370Z 40th Anniversary Edition, which is scheduled to go on sale in early spring 2010. Maryland Delaware Nissan Dealer will announce the exact date. Created to celebrate the 40th anniversary of the original Datsun 240Z, the 40th Anniversary Edition starts with the 370Z Touring model equipped with Sport Package and 6-speed manual transmission then adds unique special equipment. The Manufacturer’s Suggested Retail Price* (M.S.R.P.) is $38,860 USD. The 370Z 40th Anniversary Edition will be limited to 1,000 units.

Along with the standard 370Z Touring and Sport Package features – including SynchroRev Match™, front chin spoiler, rear spoiler, Nissan Sport Brakes, 19-inch Rays forged aluminum-alloy wheels and viscous limited-slip differential – the 40th Anniversary Edition adds a unique, premium “40th Quartz” exterior color and special red leather-appointed interior.

Other special 40th Anniversary Edition equipment includes a high-luster smoke wheel finish, red brake calipers and 40th Anniversary badges on the rear hatch and front shock tower brace. Inside, along with the red leather-appointed seats, are red door panel inserts, 40th Anniversary seatback and floormat embroidery, red stitching on the center stack, shift boot and kneepads, smooth leather steering wheel with red stitching and a plaque of authenticity. Every 40th Anniversary Edition Z® also comes with a special certificate of ownership and commemorative premium satin car cover.

Along with the 40th Anniversary Edition, the 2010 Nissan 370Z Coupe is available in two well-equipped models: 370Z and 370Z Touring and in a special edition NISMO 370Z – starting at $29,990 (6MT), $34,660 (6MT) and $39,190 respectively. A 2010 Nissan 370Z Roadster, with fully automatic cloth convertible top, is also offered, starting at $36,970 (6MT). All prices are USD.

All 2010 Nissan 370Z models are equipped with a standard 3.7-liter DOHC V6 engine with Variable Valve Event and Lift Control (VVEL). The engine is rated at 332-horsepower for the 370 Coupe and 370Z Roadster, while the NISMO 370Z Coupe is tuned to produce 350 horsepower. Buyers also have a choice of 6-speed manual transmission with an available SynchroRev Match™ synchronized downshift rev matching system or a 7-speed automatic transmission (NISMO 370Z and 40th Anniversary Package are available with 6-speed manual transmission only). Crisp handling is once again provided by a 4-wheel independent suspension.

Available technology features for 2010 include the enhanced Nissan Hard Drive Navigation System with 7-inch VGA touch-sensitive display, 9.3GB HDD Music Box, USB connectivity and iPod® connection, XM NavTraffic® with Real-Time Traffic Information and XM NavWeather™ (XM® subscription required, sold separately), automatic phonebook download (select phones) and Bluetooth® Streaming Audio; Nissan Intelligent Key™ and a Bluetooth® Hands-free Phone System.

 

Preston Nissan, which is just outside of the Annapolis, Maryland area, will have a wide selection of the vehicles. Presumed to be a collector’s item contact Preston Nissan for more details.  

About Preston Automotive Group

 

Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area with Ford, Lincoln, Mercury, Mazda, Suzuki, Hyundai, and Nissan brands.  The auto group carries the largest selection of new and used cars and trucks.  Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.

 

To learn more, visit Dealer of Maryland and Delaware or http://www.prestonmotor.com

The 2011 Ford Mustang continues to impress drivers and buyers. The new 2011 Mustang will offer a lot more power and fuel economy. Making this car a real competitor.

The new 2011 Ford Mustang with 305 horse power 3.7, V-6 power engine offers an impressive 30 mpg highway: unheard of in the likes of a high-performance sports coupe.  With its transformation beginning with a revised engine, improved fuel economy, aggressive high-performance exhaust system, and enhanced handling dynamics, the new 2011 Ford Mustang is sure to entice Maryland and Delaware drivers to get behind the wheel of a world class sports-coupe.

Performance and high out-put is what results from the new 3.7 liter V-6 engine.  The engine is designed to offer significantly more horse power than ever before and near-instantaneous response to throttle use.  Offering a smooth, quiet ride from inside the vehicle, the 2011 Ford Mustang’s high- performance sound opens up and howls when at full acceleration providing the driver with a rush of aggressive power.

Automatic transmission models offer an increase in fuel economy from 16 mpg city to 19 mpg city and from 24 mpg highway to 30 mpg highway.  Improvements on the Mustang‘s body, power train, and chassis design contribute to these improved numbers.  The new aerodynamic aluminum construction equates to lighter weight; the electric power assist steering eliminates the drag normally produced with a hydraulic power steering; and the six speed transmission allows for lower revolutions per minute.

With all the modifications that make this Ford Mustang a shoe-in for best-in-class, safety advances were certainly not overlooked.  The improved safety features in this high-performance vehicle are sure to earn it the U.S. Government’s top five-star crash test rating similar to the 2010 model. Among those improvements are high-strength steel body and door structure; computer designed crush zones to absorb impact energy before it reaches the passenger compartment; electronic stability control; dual-stage driver and front passenger air bags and standard Anti-lock braking system, to name just a few.

In the cities of Annapolis, Dover, Salisbury, and Seaford in Maryland and Delaware, Mustang owners / buyers can visit Preston Ford which will be one of the first to offer the new 2011 Ford Mustang. Preston Ford Sales Manager Chad Todd said, “We are excited for the upcoming 2011 Ford Mustang, I think it will be a real key player against the Chevrolet Camaro. With improved horsepower and better fuel economy it is the ultimate sports coupe.” 

 

For more information about Preston Ford or when the 2011 Ford Mustang will be released please visit Maryland and Delaware Ford Car and Truck Dealer or http://www.prestonford.com

 

Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area with Ford, Lincoln, Mercury, Mazda, Suzuki, Hyundai, and Nissan brands.  The auto group carries the largest selection of new and used cars and trucks.  Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.

To learn more, visit Dealer of Maryland and Delaware or http://www.prestonmotor.com 

Hyundai Motor Company has unveiled their redesigned 2010 Hyundai Tucson. The 2010 Hyundai Tucson offers more curves, more room, and more fuel economy.

The 2010 Hyundai Tucson has been revealed at the Los Angeles Auto Show this past week. The redesigned Hyundai is aimed to gain more market share in the crossover vehicle market. Currently the crossover market is continuously growing as big SUVs are slowing fading away. The crossover segment attracts buyer who are looking for versatile vehicles that look great.

The new 2010 Hyundai Tucson now has more curves than its boxier predecessor and is a bit more aggressive looking. The 2010 Tucson is also lighter by 61 pounds and has an additional 3 inches in length. The reduction in weight has allowed it to gain better fuel economy at 31 mpg highway; a gain of 6 miles per gallon (the 2009 Hyundai Tucson was rated at 25 mpg by the EPA). The revamped Tucson also has downhill brake control, panoramic sunroof, “Eco Indicator”, and available navigation, rearview camera, steering wheel controls, XM radio, and Bluetooth. The cost for base models is under $20,000 and will be available later this month.

“The 2010 Hyundai Tucson has absolutely amazed me. The redesign, fuel economy, and price make this crossover one of the best deals in the automotive industry. To me I don’t think this deal can be beat” says John Skalstad with Preston Hyundai in Preston, MD. Preston Hyundai plans to overstock these vehicles as they see it to be a hot item for the Annapolis, Dover, Salisbury, and Seaford areas in Maryland and Delaware.

For more information about Preston Hyundai please visit Maryland and Delaware Hyundai Car and Truck Dealer or http://www.prestonhyundaiusa.com

About Preston Automotive Group

Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area with Ford, Lincoln, Mercury, Mazda, Suzuki, Hyundai, and Nissan brands.  The auto group carries the largest selection of new and used cars and trucks.  Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.

To learn more, visit Dealer of Maryland and Delaware or http://www.prestonmotor.com